I think it looks more like an ESO game than WOW, and once they add the rest of the features for launch like hand animations, make improvements on the game overall, remove restrictions for the beta and such - it will be even better.
But from what I saw, I liked the look of it so far. Combat looks fine, simple and clear UI that doesn't take up most of the screen with all different options for things.
I'm quite excited for this game, and seeing a little tiny part of it that is in that video - makes me just that more interested because of how well the combat looks. Once you get more skills and unlock more things, even better. This game looks to be huge with loads of content and so much freedom, and I love the layout of the maps and such.
*<JO>*Yanto